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Define Objectives in SAP CRM

Define Objectives in SAP CRM (Customer Relationship Management)

The following SAP CRM training tutorials guides how to define objectives in SAP CRM for campaigns and campaign elements step by step.

We are going to configure the following objectives.

Objective  Description
AD01Brand Awareness
AD02Customer Acquisition
AD03Increase Customer Awareness

Step 1: –  Enter transaction code “SPRO” in the SAP command field and enter.

transaction code spro for sap reference IMG

Step 2: – Select “SAP Reference IMG” or press function key “F5”.

SAP Reference IMG Path screen

Step 3: – To define objectives in SAP, follow the IMG path and click on “define objectives”.

SAP Customizing Implementation Guides >> Customer Relationship Management >> Marketing >> Marketing planning and campaign management >> Basic data >> Define Objectives.

Define objectives SAP Reference IMG Path

Step 4: – On the screen “CRM marketing planning: objectives”: overview, click on “New entries” to define objectives in SAP as per your organization requirements.

CRM marketing planning objectives overview screen

Step 5: – On new entries objectives screen, update the following details.

  1. Objective: – Enter four digits alphanumeric key that identifies objectives in SAP
  2. Description: – Update the descriptive text of objective.

objectives in SAP - entries

After defining the objectives as per your requirements, click on save button to save the configured data. Then you prompt for customizing request number to save the configured data.

Prompt for customzing request number.

Click on create button to create request number. A new window opens to create new request. Update short description of customizing request and press enter to continue.

Successfully we have configured objectives in SAP.